Canada’s anti-spam legislation and SCDSB communication
Canada’s anti-spam legislation (CASL) came into effect on July 1, 2014. Under the legislation, organizations must not send commercial electronic messages (CEMs) that encourage recipients to participate in any commercial activity, even if it is not-for-profit, unless they have the recipient’s express consent. School boards and schools are covered by the legislation.
Although not all email messages sent by schools or the school board contain commercial information, we do at times email families about field trips, lunch days, yearbooks, special events or other items that may have a cost associated with them. We need parent/guardian permission to continue to send messages through email.
During summer 2014, an email message was sent to all email addresses in the school board database asking the recipient to confirm that he/she would like to continue to receive email communication. If necessary, multiple attempts will be made to obtain consent. Our existing relationship with our families gives us implied consent and a window of time to obtain expressed consent to continue electronic communication.
How to unsubscribe
Under the law, all CEMs must contain an unsubscribe feature, so you can unsubscribe at any time. We’ve made sure to include the unsubscribe option on all outgoing email messages.
The emails sent by school or board staff to email addresses in our database are separate from the emails you receive if you subscribed to updates from school websites or the board website. The messages generated by the websites also include an unsubscribe option.
How to update your contact information
It’s important we have your current contact information on file. If your email address or any other information has changed, you can update it by:
- making changes on the Student Information Verification Form schools send home at the start of every school year
- contacting the school office during the year